BY: Zach Strombeck
Every basketball fan, and basically every person who has watched sports, knows about the infamous Ball family. It’s the trio of young basketball stars out of Chino Hills, California: Lonzo, LiAngelo, and Lamelo. Above all this is the debatably the biggest name of them all, Lavar Ball. Built off the success of his sons in basketball star, Lavar created Big Baller Brand. Through his ignorant persona he promoted this brand. The brand spread like wildfire with differing opinions from all sorts of people. From selling overpriced, low quality shoes to selling their own branded water.
Recently the brand has took a turn for the worse. Co-founder of the sneaker and apparel
company, Alan Foster, is in hot water with the family over the missing of $1.5 million and concerns over his criminal history. This caused Lonzo Ball to sever ties with the company, that has used his name and persona to brand the company. Lonzo Ball told ESPN that, “Foster has used his access to my business and personal finances to enrich himself.” Lonzo confirmed this decision by posting a picture on his Instagram of him in a Nike jersey saying he is onto bigger and better things.
To add to the drama rumours have travelled that Lonzo’s ankle issues could be due to
wearing his own signature Big Baller Brand shoes. This may come as no surprise to many who have noted that the shoes are made at a low standard of quality. Lonzo’s manager added fuel to the flame with a video of him throwing away a pair of Big Baller Brand shoes down the garbage with the hashtag “#dumpurmerch”.
After all of this news about Lonzo and Big Baller Brand, Lonzo decided to get a cover up for his tattoo. The tattoo featured the trademark “BBB” logo, and was covered up to now be a pair of dice. Not only do the dice look terrible, but as the only color on his arm it stands out a lot. This might be the worst look for Big Baller Brand yet, and it leaves us wondering what could have caused Lonzo to go to this extent
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May 2020
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